Emmanuel Macron visits the stand ofETERNITY Systems

Last updated: 04 / 06 / 2026

Summary

The President of the Republic's visit highlights the challenges of reuse in France

On the occasion of REuse Economy ExpoAt the trade fair held on May 19 and 20 at Paris Expo Porte de Versailles, President Emmanuel Macron made a notable visit to the stand of [company name missing].ETERNITY SystemsThis meeting illustrates the growing interest of public authorities in concrete solutions to accelerate the transition to a circular economy and to develop large-scale reuse.

The first European trade fair entirely dedicated to the economy of reuse, repair, refurbishment and remanufacturing, the REuse Economy Expo brought together several thousand professionals to discover the innovations that are shaping the economic models of tomorrow.

ETERNITY Systems, a key player in the reuse of packaging

For more than 30 years, ETERNITY Systems supports manufacturers, distributors and local authorities in the development of solutions for triwashing, repair, Industrial storage and transport for reusable packaging. The company actively contributes to the structuring of a high-performing reuse sector, meeting the environmental, regulatory and economic challenges of the market.

During his visit, Emmanuel Macron was able to speak with the teams ofETERNITY Systems on the challenges related to scaling up reuse in France. Discussions focused in particular on the industrialization of washing infrastructure, the reduction of packaging waste (especially related to plastic), the development of a circular economy that creates jobs and value in the territory, as well as the obstacles that reuse currently faces.

This presidential visit constitutes a recognition of the strategic role played by industrial players in reuse in achieving the ecological transition objectives set at the national and European levels.

Reuse at the heart of ecological planning

The President's presence at the REuse Economy Expo was part of a broader initiative to promote concrete solutions for the circular economy. During his visit to the exhibition, Emmanuel Macron met with several companies offering innovations designed to reduce the environmental footprint of economic activities.

Reusing packaging is now seen as one of the major levers for limiting the consumption of natural resources, reducing CO₂ emissions and meeting new French and European regulatory requirements.

Dance what contexts, ETERNITY Systems demonstrates that it is possible to reconcile industrial performance, economic competitiveness and positive environmental impact through washing and reuse solutions adapted to the needs of the food, logistics and industrial sectors.

Recognition for the entire reuse sector

BeyondETERNITY SystemsThis presidential visit sends a strong message to all stakeholders involved in developing the reuse economy. It demonstrates the growing importance of reuse in French industrial and environmental strategies.

Faced with the challenges related to resource management, waste reduction and industrial sovereignty, the solutions offered by companies in the sector appear as concrete and immediately operational responses.

ETERNITY Systems continues its commitment to a high-performing circular economy

The participation ofETERNITY Systems The REuse Economy Expo confirms the company's commitment to supporting the acceleration of reuse at the national and European levels. The President of the Republic's visit provides further encouragement to pursue the investments, innovations, and collaborations necessary to build a robust and sustainable reuse sector.

As environmental ambitions strengthen and consumer expectations evolve, ETERNITY Systems intends to continue to play a leading role in the development of industrial infrastructure to support a more circular, more resilient and more responsible economy.

About the Author

Anthony ADAM

Communications and Marketing Manager at ETERNITY Systems, Anthony designs strategies and content to promote more sustainable consumption. He is a committed agent of change who combines creativity, rigor, and action to strengthen the visibility and impact of projects related to reuse and the circular economy.