ETERNITY Systems, a major partner of Run For Planet, ensures the cleaning of thousands of reusable cups

On the occasion of the 3^rd edition of Run For Planet, 1st French race eco-designed for the planet, ETERNITY Systems, a major player in the cleaning of reusable packaging, is committed to providing the washing service for reusable cups used during various races on French territory. 

Example of cups cleaned during Run For Planet events

Paris, September 12, 2023 – By announcing to take part in Run For Planet, a committed, supportive and 100% eco-responsible event, ETERNITY Systems strengthens its commitment to a circular economy. During 4 races spread across the territory, in Paris (June 11), Bordeaux (June 18), Lyon (June 25), and Nantes (September 10), the French family business was able to clean nearly 5500 cups, thus promoting zero waste through reuse.

This year again, Run For Planet wanted to raise public awareness of ecological, social and ethical issues, while raising funds for the benefit of beneficiary associations. In 2023, the event mobilized 4800 participants, thus raising 20 787€ in order to support the LPO – Bird Protection League, Sea Shepherd France, L214 – Ethics and Animals, Doctors of the World et Planet Emergency.

ETERNITY Systems wanted to get closer to Run For Planet whose differentiating commitments encourage the circularization of events. For example, the event does not have any plastic bottles, does not issue a “Finisher” T-Shirt, offers eco-designed rewards, including a 100% Made in France medal, while benefiting from partners committed to the benefit of the environment.

"The collaboration with Run For Planet was an obvious choice for our company. Driven by a common conviction to promote circularity in Society, particularly during summer events, we are proud to engage alongside this solidarity player. By cleaning nearly 5500 cups, we are preparing for the 2024 Olympics and getting closer to our goal of processing 8 billion packages since our creation." declares Eléonore BLONDEAU, New Projects Manager – ETERNITY Systems

“For the 3rd edition of our Run for Planet events, we truly appreciated the support of the teams ofETERNITY Systems. Their professionalism and efficiency in washing our 1500 ecocups quickly between each date was invaluable. Indeed, during the first 2 editions, for economic reasons we washed these ecocups by hand... As part of our partnership, we had the opportunity to welcome and thank the teams ofETERNITY Systems who actively participated in each of our Run for Planet events by running and walking all over France for our beneficiary associations as well as by running an educational stand on reuse, the opportunity to publicize their job offers ! » A big thank you to Eléonore BLONDEAU and Muriel Papin, General Delegate of NoPlasticInMySea, who trusted and supported us for this meaningful partnership. We can no longer imagine the Run For Planet without ETERNITY System at our side! " noted Mélanie CAMBON, CEO – Ethics Event

Finally it was an opportunity for the company's athletes to share a friendly moment throughout France, congratulations to the runners: Mehdy BALOSSA, Stephanie BLIN, Éléonore BLONDEAU, Gildas BOUILLY, Sylvie COSTA, Aurélien DAUMAIN, Marjorie DEBERT, Patrick LAWSON, Samuel MARTINEZ, Frédéric MASSINI, Aurélie MOURE, Jean-Claude MOUTSOUKOU, Oriana NOGUER, Dimitri RICQ, Claire ROBILLARD et Charlotte WARENGHEM. 

Please find the highlights of the 1st edition of the Run For Planet race in photos:

About the Author

Anthony ADAM

Communications and Marketing Manager at ETERNITY Systems, Anthony designs strategies and content to promote more sustainable consumption. He is a committed agent of change who combines creativity, rigor, and action to strengthen the visibility and impact of projects related to reuse and the circular economy.